How to Launch a Book on Amazon KDP (7-Day Plan)

A successful Amazon book launch happens in 7 days: days 1–3 are pre-launch setup (finalize listing, set up pre-order, notify your email list), days 4–5 are launch day pushes (social media, ARC reviews, category pushes), and days 6–7 are momentum maintenance (ad activation, review follow-ups).

Pre-launch checklist (before day 1)

  • Finalize your cover, blurb, keywords, and categories
  • Set up your KDP account and enter all book details
  • Send ARC (Advance Reader Copy) copies to your launch team 2–4 weeks early
  • Build a landing page or email signup for launch announcements
  • Write your social media posts and email sequences in advance

Day-by-day launch timeline

Days 1–3: Publish on KDP. Send your email list the announcement. Post in relevant Facebook groups and subreddits. Ask your ARC readers to post reviews.

Days 4–5: Push hard on social. Share screenshots of early reviews. Run a price promotion or Kindle Countdown Deal if you have KDP Select.

Days 6–7:Activate Amazon ads. Follow up with ARC readers who haven’t reviewed yet. Evaluate your category rankings and adjust if needed.

How to get reviews in the first week

Reviews in week one are critical for Amazon’s algorithm. Send ARCs 3–4 weeks before launch. Use services like BookSirens or NetGalley for genre fiction. Ask readers to post honest reviews on launch day — Amazon needs a minimum number of reviews before it starts recommending your book in “Customers also bought.”

Amazon ads on launch day: yes or no?

Wait until day 5–7. Amazon ads need reviews to convert — running ads on a book with zero reviews is burning money. Once you have 5+ reviews, start with Sponsored Products targeting comp titles in your genre.

How Book to Blurb builds a custom launch plan from your manuscript

Book to Blurbincludes a 7-day launch timeline in every report, customized to your book’s genre and target audience. It tells you exactly what to post, when to email, and which communities to engage — no guesswork.

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